3 Mistakes You’re Making as a Video Freelancer
Being a freelance videographer allows you to not only express your creative vision but also to help your clients to express their visions as well. The best videographers make a business introduction or wedding video look even better and more enticing. The ones who can do this should get paid well for this service. If you’re a freelance video professional and you feel like you’re not getting your just due for the work you do, then you might be making these three mistakes.
You’re Not Marketing Yourself
If you’re like many contract and freelance professionals, you’re not doing your due diligence when it comes to marketing. This tendency arises from the belief that marketing costs more than you can afford.
However, this belief is short-sighted and not necessarily true. Free platforms like Facebook, Instagram, Pinterest, and Twitter give you a place to interact with people who might want your videography skills. If you’re only using these sites for your personal connections, then you’re not taking the best advantage of these powerful and free marketing resources.
Finally, when you finally do grow enough to get a sales team to help you expand your business, you’ll want to be aware of a few things. According to Accent, on average, 43 hours per month are wasted by sales reps trying to find information. They make their own materials and spend an average of 30 hours per month doing it. On the flipside, according to Solofire, 80% of marketing content is never used.
The savviest sales professionals in your organization will use your own videography work to market you. The best way to ensure that this material gets used is to make an archiving system of your work that will be easily accessible by your sales team once it starts to take off.
You’re Not Using a Contract
Having a contract makes your professional life easier and more risk-free. As the Interaction Design Foundation explains, a contract clarifies for you and the client what to expect from you as you work on their project. It spells out your pay intervals, the number of minutes or hours of video you’ll produce for them and other information related to the project.
If you’re not sure how to create a contract, then look for some online templates. There are plenty that are pretty thorough. That being said, it’s a good idea to chat with a lawyer about your business before you get started to make sure that everything your contract contains everything it needs.
You’re Not Asking for a Project Deposit
Many if not most freelancers get a project deposit before they even start their work. In fact, Invoice Ninja recommends never going without this upfront payment. Doing so guarantees that you, the freelancer, will have the money you need to not only finish the project but to get you through the month.
Additionally, a deposit gives the client a reason to put their faith in you because they’ve already financially committed to the project. Finally, if the worst happens, that is, the client bails, then you’ve got at least a partial payment for your efforts.
If you’re a freelance videographer, you’ll meet with greater success if you treat your efforts as a business. This means you have a plan for marketing your work, a contract for your clients to sign and a deposit in hand before you start working. Doing these things ensures that your business will stay afloat in the early days and allows you to hire a sales team as your business grows bigger.
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