video marketing Tag

How Good Does My Video Have to Be?

“I just want the production value to be good enough so that it doesn’t detract from the message”. It’s something I hear a lot. The problem is, that’s not really one of the options. I take that phrase to mean the client doesn’t feel the need for stunning visuals and flashy effects to connect with their audience. Whether they’re right or wrong, that’s not the only reason, or even the main reason, to hire experienced video talent. If you’ve ever split tested something, you know how the slightest decision can have a...